Swiss brand Flyer e-bikes

The Swiss brand Flyer e-bikes visits the Pietra Ligure area.

The prestigious Swiss brand that invented the e-bike, back in 1993, chose the Pietra Ligure area, which on 7 April will host the first leg of the Superenduro EWS Qualifier, to shoot the video presenting the new 2020 range of pedal assisted bicycles.

This is a further confirmation of the important strategic positioning that the Pietra Ligure’s territory and Val Maremola area has acquired in the world of mtb thanks to the great work carried out in recent years by the municipal administration of Pietra Ligure, together with the productive realities and sports associations of the sector.

For the occasion, the staff was hosted by the Agriturismo Rose di Pietra, where part of the video was filmed.

Then, under the wise guidance of Matteo “Bubba” Carrubba, owner of the new Hot Bikes store in Via Nazario Sauro in Pietra Ligure, the troupe moved on the trails of the area, where the Italian Enduro MTB Champion and brand importer for Italy, Andrea Bruno, was an exceptional rider and protagonist of the shooting.

The video, shot by the internationally renowned videomaker Tom Malecha, was directed by Flyer’s Marketing Manager Thomas Knecht, who expressed great enthusiasm for the Ligurian town and expressed his willingness to return to these paths to shoot other videos and organize related promotional activities to the brand starting from targeted offers for tour operators, who will find a support point in the Hot Bikes shop.

And the very opening at Pietra Ligure of the first store entirely dedicated to mtb represents a further important and essential step forward for the development of the bike project to which the entire country is working enthusiastically.

The considerable increase in bikers on the Pietra Ligure and Val Maremola trails and the presence of many raiders in the historical center in the last period, are certainly proof of the potential of this sector for the development of tourism in the area.

Less than 10 days at the start of the first season Superenduro in Pietra Ligure

Time passes and lacks less and less at the start of the first stage of the most awaited Italian enduro event of the year: the debut of the eleventh season of the Superenduro in Pietra Ligure on our trails. At the moment, for this first Italian EWS Qualifier, there are already 18 nations represented in competition with competitors from all over Europe but also from other continents such as North America, Africa and Oceania. With a total length of 43km, 2,300m of altitude difference and 1,400m of uneven surface (another 900m will be covered by shuttle) Pietra Ligure is the perfect location for the first important season event. Pietra Ligure is a location destined to leave its mark, with breathtaking views overlooking the Ligurian Gulf and dreamy trails, on a perfect terrain for riding, a lot of flow but at the same time important altitude differences typical of a mountain environment. We immediately enter into the heart of the race on April 7th which starts from Piazza San Nicolò and includes five special stages, one of which is in the town of Pietra Ligure.

Superenduro Pietra Ligure. The program is ready

Ready to go with the big Spring event. Finally our paths become the theatre of a great international event, here is the program:


2.00 pm-7.00 pm opening of the Event Village and Paddock


8: 30-12: 00 opening of the Event Village and Paddock

08: 00-19: 00 Free Practice

14: 00-19: 00 Opening Secretary – Registration, card verification and delivery of the plate number

19:00 Technical Meeting


Way to the Race!

8:30 Start first competitor

14:30 Pasta Party

16:00 End Race

18:00 Prizegiving